UX vs UI

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Defining UX and UI

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

 User Interface Design compliments UI, the look and feel, the presentation and interactivity of a product. this means everything that shows up on the screen: the images, text, diagrams, and widgets as well as their color, size, and positioning
 Difference between these two design disciplines with the help of a relatable example.
A majority of us are familiar with the foodpanda mobile application. Suppose that you placed an order for a juicy burger from your favorite food outlet but unfortunately, you were delivered a Chinese combo meal due to a technical glitch that switched the order. Would this be under the purview of UX or UI design? This would definitely be termed a User Experience (UX) failure because you as a user did not receive the value as promised. Now, if you face difficulty navigating through the application to look for nearby restaurants to order from, we would categorize this under a User Interface (UI) failure.
User experience design deals with creating and enhancing a customer’s experience with a product or service, whether it is through an app, a website or a video-game. It includes enhancing the functional aspects of a product to provide the intended experience to the end-user. It also involves providing structural design inputs that complement and support the product. On the other hand, user interface design helps in enhancing the overall experience of the user by focusing on the visual appeal of the product and the point of interaction itself. This is achieved through use of graphic design elements. In this sense, user interface design is an important aspect of user experience design. However, it must be noted that UI design is a specialized field in itself and a highly coveted one at that - because without a good user interface it is very difficult to have a delightful experience.

 Purpose of UX - User Experience:-
1. Fulfill Business Goals
2. User Acquisition
3. User Activation
4. User Retention

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